“Look of the Games” for Milano Cortina 2026 and official sports pictograms unveiled

Milan (FIL/07 Nov 2024) The official “Look of the Games” and the sports pictograms of the Milano Cortina 2026 Olympic and Paralympic Winter Games were presented at a ceremony. Inspired by the “new Italian spirit”, the dynamic visual identity embodies Italian culture, creativity and the artistic heritage of the host region.

The “Look of the Games” features a four-part design scheme, the “Vibes”, which depicts the human gesture in curved shapes, enhances movement and dynamism with overlapping lines, and integrates wintry effects with blurring – a vibrant tribute to Italian aesthetics.

Andrea Varnier, CEO of Milano Cortina 2026, describes the visual language as an expression of energy and enthusiasm that immerses visitors in the “new Italian spirit” and leaves a lasting impression in the history of the sport.

Developed in partnership with the International Winter Sports Federations, the sports pictograms symbolize the essence of each Olympic and Paralympic discipline, combining artistic sophistication with dynamic clarity.

The 2026 Winter Olympics in Milan Cortina will take place from February 6 to 22, followed by the Paralympic Games from March 6 to 15. Fans can now register for the ticket draw: https://tickets.milanocortina2026.org/en/